Most nonprofits leave thousands on the table because their appeals look and sound just like everyone else’s — another polite subject line, another Canva post, another “Help us reach our goal” graphic.
The season that
your year.
Between October and December, 80% of nonprofit revenue is raised.
And on Giving Tuesday, 35% of nonprofits raise nothing at all.
Not because people aren’t generous — but because the message isn’t clear. And that bleeds into the rest of December.
What It Is
A 3-month partnership for your Giving Tuesday and End-of-Year campaigns designed to:
What You Get
Campaign Roadmap
From quiet phase → launch → follow-through.
Messaging Framework
Your narrative, problem, and vision clearly defined.
Call to Action Bank
A ready-to-use set of calls to action that move people to act.
One-Pager Brand Kit
Campaign visuals, logos, color palette, examples.
Assets
5 Campaign Assets + 5 Starter Social Graphics.
Media
1 Hero Video + 3 Cutdowns for social and email.
Online
High-Converting Landing Page + Donor Emails.
Support
Ongoing Strategic Support while your campaign runs.
Timeline
Why It Works
1.
What’s the problem?
Make it urgent, clear, and compelling.
2.
What’s the clear and specific vision? Paint the world you're creating
3.
What’s my part in it?
Make the invitation simple and specific.
Legible builds that narrative with you—then brings it to life through design, video, copy, and campaign strategy.
Because when your marketing is clear, your donors don’t need convincing.
Who It’s For
You’re leading a small-to-mid-sized church or nonprofit.
You’ve got vision, goals, and a team that cares deeply—but you’re stretched thin.
You’ve done Giving Tuesday before. Maybe it went okay. Maybe it flopped.
You’re done leaving thousands on the table in December because of lack of strategy and lackluster marketing.
You’re ready to stop winging it and start winning it.
Let’s make this your biggest season yet.